Discovery Friction
You have the products, equipment, expertise, and capacity, but Google and AI surface direct competitors before your company.
We identify what is blocking your company from being found and validated across Google, AI, and industrial sources — and tell you what to fix first.
You have the products, equipment, expertise, and capacity, but Google and AI surface direct competitors before your company.
A buyer finds you, but your website, LinkedIn, Google, directories, or other sources describe the company differently or show conflicting information.
The opportunity moves forward with a supplier that may be less capable, but is easier to find, understand, and validate.
The cost of being invisible
What percentage the audit represents relative to the opportunity value entered.
How many times that opportunity exceeds the audit investment.
Calculated after you enter how many relevant opportunities you evaluate each year.
Add your historical close rate to size the relationship using your own data.
Use real company data. The calculation runs in your browser; these values are not sent or stored. Results show the relationship between audit investment and opportunity value; they do not represent ROI or a confirmed loss.
Four surfaces, four answers. The questions your commercial information must answer before a buyer reaches out.
We evaluate whether someone unfamiliar with your company can quickly identify capabilities, certifications, equipment, infrastructure, locations, and other evidence that matters in supplier evaluation.
We evaluate how your company appears in Google when buyers search for the products, capabilities, or suppliers you actually provide, and what information they find to compare you.
We evaluate how ChatGPT and Gemini identify and represent your company, what they understand about your capabilities, and what important information they omit or interpret differently.
We compare your website, LinkedIn, and relevant industrial sources to find outdated data, incomplete descriptions, or inconsistencies that can change how a buyer understands your company.
A concise view of commercial exposure and risk. We identify where the company is losing visibility and size the potential business relevance using your own data.
The documented findings. We evaluate corporate representation, Google visibility, AI visibility, and the public sources buyers may use to validate your company.
Real captures of what a buyer can see during supplier research. No vanity metrics — only evidence of where competitors are occupying the space your company is not capturing.
Findings prioritized against the relevant competitive context so leadership knows what to address first and why.
A practical sequence for removing commercial visibility blockers: what to address now, next month, and over the following quarter.
We review the findings with your team and finish with concrete decisions, not a list of technical terms.
The audit documents what buyers find, which suppliers enter consideration, and where your company drops out. Then we turn that evidence into concrete decision priorities.
Show me what a buyer sees →